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Timex x Greats Watch Collaboration

Nov 3, 2019 · 3.2K views

In this video

Format
Campaign
Category
Watches
Materials & techniques
recycled polyesterpvd coating

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DescriptionTimex collaborated with GREATS in 2018, on a watch dubbed the Bayman, which was inspired by GREATS CEO/Co-founder Ryan Babenzien’s upbringing on the Great South Bay of Long Island. For the second Timex x GREATS collaboration we turned to the water again, this time taking inspiration from founders and mavericks who tookMore
Timex collaborated with GREATS in 2018, on a watch dubbed the Bayman, which was inspired by GREATS CEO/Co-founder Ryan Babenzien’s upbringing on the Great South Bay of Long Island. For the second Timex x GREATS collaboration we turned to the water again, this time taking inspiration from founders and mavericks who took their own path and carved their own future. The Timex x GREATS watch represents a feeling of discovery and challenging the status quo, the true traits of a maverick in their given field. Making use of a diving-inspired bezel and dial layouts and incorporating recycled polyester into the strap as a nod to GREATS commitment towards environmental conservation efforts. The watch case, bezel and crown are all finished in a matte-black PVD coating, giving the watch a sleek and low-profile look on the wrist, with dial markers and painted hands that glow brightly after exposure to the sun in homage to iconic luminous-painted dive watches. The Timex x GREATS hopes to “go where there is no path and leave a trail.”

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