SOMEBODY: a social experiment by YOOX

One question: Can timeless fashion pass as art? 1,400+ people showed up to find their own answer. And so, SOMEBODY came to life: an anonymous exhibition and social experiment (created by YOOX) during the Art Week in Berlin, bringing together fashion, creativity and human perspective. No artist. No name. People came to see what it was. They stayed to figure out who was behind it. Who is SOMEBODY? SOMEBODY is YOU. SOMEBODY is #YOOX. #LeaveYourMark Subscribe to our channel http://yoox.ly/2gjBz0c Follow us on Instagram http://www.instagram.com/yoox/