Just Cavalli SS 2014 Advertising Campaign

The Just Cavalli Spring/Summer 2014 Advertising Campaign embodies the core values of the young generations focusing on the love for life and style as well as the desire to express one's individuality combined with the captivating involvment in the "Love Revolution" spirit, distinctive theme also in the Autumn/Winter 2013-14 advertising campaign. Giampaolo Sgura realised these breathtaking shots in Ibiza, a striking location which evokes the incredible scenaries of the Black Rock Desert in Nevada, where the "Burning Man" festival is held. Each year this unique event welcomes thousands of participants who want to savour their every moment of their lives with excitment and passion. Emily DiDonato, Samantha Grodoville, Mariano Ontanon and Adrien Cardoso express the enthusiasm and strong sense of freedom epitomized in the Just Cavalli Spring/Summer 2014 collection through these images characterized by the vibrant colors of the fire burning on the majestic installation citing the word 'LOVE', anthem to the power of love itself. The prints featured on the clothes evoke a contemporary fantastic world characterized by virtual flora and fauna which develops tridimensionally giving life to dreams, emotions, harmonies of color in the tones of red, yellow, turquoise and green. Photographer: Giampaolo Sgura Art Director: Marco Braga Hairstylist: James Rowe@Dvd Make-up Artist: Jessica Nedza@CloseUP Milano Location: Ibiza Stylist: Véronique Didry