Behind the Science | Nike Mind Technology

Welcome to the Nike Mind Science Department, a new branch of the industry-leading Nike Sport Research Lab. In this video, you’ll hear from the sport-obsessed scientists and product innovators who developed and tested Nike Mind—a mind-altering footwear technology that’s scientifically shown to activate the sensory areas of your brain via the thousands of mechanoreceptors on the bottoms of your feet. Engaging your senses with Nike Mind can help you get out of your head, connect with your surroundings, and stay more present during your pregame routine. Feel it for yourself at a Nike store near you, and learn more at https://www.nike.com/mind