CCAD Knows Retail | Creating Confidence: eCommerce at Express

Brian Seewald, SVP eCommerce at Express, discusses the Express brand and its eCommerce team's data-driven, customer-first approach. Seewald began at Express in January 2020 and is focused on bringing the Express brand purpose to life digitally, through creating confidence and inspiring self-expression. Prior to Express, Seewald was an executive at Designer Brands (DSW) for eight years and served in a variety of leadership positions, including as SVP of Customer Experience and VP of Digital. Seewald is an innovative leader across digital and is passionate about building high-performing teams that can leverage their customer experience to drive loyalty and brand advocacy.