ALPINA WATCHES x WOOD'n SHAPE ¦ MAKING OF ¦ ATELIER

#WeShapetheChange, Alpina's new motto and the eco-responsible equivalent of the famous #ReachYourSummit, aims to bring together under the same unifying principle all the brand's initiatives aimed at reducing this destructive ecological impact on our planet - partnerships, spontaneous actions, or the production of watches by reusing existing components. On World Oceans Day, as part of the launch of the new Seastrong Diver Gyre Automatic models and our renovated collaboration with the Surfrider Foundation, we decided to team-up with Wood’nShape, a Swiss company specialized in crafting ecological surfboards, and to create a series of 3 surfboards covered with a fresco depicting plastic waste and symbolizing our common will to make a difference. Called "Ugly Beauty", this series represents the map of the world by highlighting the accumulation of plastic pollution in the oceans. Through this collaboration, Wood'nShape and Alpina want to highlight the beauty but also the fragility of our environment and nature, as well as our common will to move forward, to shape change at our level. #AlpinaWatches #woodnshape #WeShapetheChange #shapethechange #sustainabilityascreative #greatideascomethroughcollaborations #reimaginetomakeadifference #SurfriderFoundation