Why Your Hair Feels Dry, Stiff & Brittle (It Might Not Be Protein)

Does “protein overload” actually exist—and if your hair feels dry, stiff, rough, tangly or brittle, is protein really the problem? In this video, I’m digging into the science behind protein treatments, hydrolyzed keratin, hair breakage, buildup, “protein-moisture balance,” and why the symptoms people call protein overload may not actually tell us what caused them. We’ll look at what protein ingredients can actually do to the hair, whether repeated protein use has been shown to create an “overload” threshold, whether protein can coat the hair and block moisture, and what the research says about surface roughness, combing, friction and breakage. But more importantly: if your hair currently feels awful, what should you actually do about it? I’ll walk you through the order I would troubleshoot dry, rough, stiff, tangled or breakage-prone hair—from clarifying and removing buildup or hard-water deposits, to conditioning, damage repair, lubrication and slowly reintroducing products to figure out what your hair actually likes. Because your symptoms are useful information… they just aren’t necessarily a molecular diagnosis. 🤓 💛 PRODUCTS MENTIONED Pantene Clarifying Shampoo: https://bit.ly/4ytKRew L’Oréal Clarifying/Chelating Shampoo: [https://bit.ly/4hHN2ny Ouai Detox Shampoo: https://bit.ly/4e4Dba7 K18 Clarifying/Chelating Shampoo: https://bit.ly/3W2aAMu K18 Molecular Repair Hair Mask: [https://bit.ly/4jB8AEM OGX Bond Protein Repair Heat Protect Spray: https://bit.ly/4zcmqSJ