WILLY CHAVARRIA SS26 - "HURON"

Willy Chavarria defines a new era of fashion luxury. The brand presents HURON, Spring/Summer 2026 collection, furthering Willy Chavarria’s concept of what fashion means in a world of uncertainty. “I’m not interested in luxury as a symbol of privilege. I’m interested in luxury as a symbol of truth in one’s own character," says Willy Chavarria "Exquisite tailoring and craftsmanship worn to elevate one’s personal intent—that’s power. That’s fashion.” This collection is a reflection of Willy's personal journey from his childhood in Huron, California to what has become a life of resilience and joyful self expression. Poignant in its refined tailoring and distinguished fabrics, which were milled in Italy exclusively for the brand, each look speaks to a glorification of identity. A story of Huron California, New York, New York and Paris, France all in the same cinematic manifestation. The Spring/Summer 2026 collection from Willy Chavarria is a bold and intentional continuation of the designer’s exploration of identity, resistance, and refined subversion. This season is marked by a focused narrative that centers on color as rebellion, a strong accessories debut, and elevated tailoring that honors immigrant expression and craftsmanship. Link to show soundtrack: https://open.spotify.com/album/7gmRJuE8y5M6xNIHux3ovb?si=i6kA1KJ2R6i1ARMzOQvMpw Creative Director: Willy Chavarria Art Director: Jess Cuevas Stylist: Carlos Nazario Stylist Assistants: Marti Serra, Katey Kabu-Kubi, Caden