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Werder Bremen Collaboration Sneaker 2.0 – The Collector’s Box HIGH TIDE

Apr 27, 2021 · 5.2K views

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Campaign
Category
Shoes
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recycled materials

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DescriptionMore Than a Shoebox - Meet Collector’s Edition Housing for Our Latest Werder Bremen Collab. When is a shoebox, more than a shoebox? When working on our latest collaboration with Werder Bremen and their local streetwear store Glückstreter, we quickly realised that this is a project with so much love, passion and historyMore
More Than a Shoebox - Meet Collector’s Edition Housing for Our Latest Werder Bremen Collab. When is a shoebox, more than a shoebox? When working on our latest collaboration with Werder Bremen and their local streetwear store Glückstreter, we quickly realised that this is a project with so much love, passion and history woven into it, that we needed more to contain it than the standard cardboard and plastic. As well as featuring a number of subtle details paying homage to the river-island city and its beloved team, the sneakers are our most sustainable to date, using recycled materials and animal-product free alternatives throughout the design. We figured that since the shoes themselves are ambitious, and preach the same progressive ideals as Werder Bremen, we should create a casing which crystallizes the story and gives us a chance for wider collaboration within the city. With that in mind, we connected with weserholz - a local social design studio, who are driven equally by their creativity and sense of social responsibility. Their work, uncompromising in quality and originality, comes hand in hand with their mission to support refugees in education and societal integration: https://www.weserholz.de Supported by Collonil, one of the world’s earliest suppliers of high-quality shoe care products, the collector’s edition Highway WB box is titled HIGH TIDE - and like the shoes themselves, is steeped in romantic references to the city weserholz, Glückstreter and SV Werder c

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