LONDON MENSWEAR: MOVING FORWARD

This year marks ten years since the inception of LFW June. The last decade has seen a wealth of menswear talent infiltrate the capital, ushering in a mass arrival of creative disruptors who’ve smashed gender norms, defied convention and cemented London’s menswear scene as a cultural juggernaut at the forefront design innovation. Designers such as @jw_anderson, @craig__green, and @martine_rose, to name a few, have weaved a rich tapestry cultural ideas which have propelled London’s menswear to one of the strongest design scenes globally. To close out this iteration @londonfashionweek, the @britishfashioncouncil has collaborated with @10menmagazine on a short film celebrating the creativity and breath of modern British menswear, taking the creations of some of the city’s finest exports on a trip to the dancefloor. Director @louisorluis_ Creative Director #SophiaNeophitou Fashion Editor @garthalldayspencer Hair @mr.hiroshi.matsushita using Oribe Hair Care Make-up @andrewgallimakeup at Of Substance using Augustinus Bader Models @manniaj at @nextmodels wearing @alexandermcqueen, cheikhtall at @stormmodels wearing @_charlesjeffrey, @taylorkaeknott at @londonmodelscout wearing @agrknit, @andrewnelson735 at @stormmodels wearing @edwardcrutchley, @1017moneymitch at @londonmodelscout wearing @paulsmithdesign, @ab_sarr at @thesquadmanagement wearing @biancasaunders, @birdwatchingboi at @stormmodels wearing @ahluwalia, @dellwinder at @stormmodels wearing @acoldwall, @jasonharderwi