PolyU Team Presentation @ Future Retail Challenge 2016, Dubai

The Future Retail Challenge student competition has become an established and popular part of the World Retail Congress. Now in its 7th year, the Future Retail Challenge seeks to promote the future talent in the retail industry across the world. The competition aims to promote the principle of future retail talent, the work that these colleges do, the range of talented students they are preparing for careers in retailing and to bring the students’ fresh thinking and new ideas on retail into the Congress itself. 2016 CHALLENGE PolyU ITC Team created a new brand YUAN to disrupt Shanghai Tang, the first global Chinese luxury brand, and steal their market share. YUAN means 'circle' in Chinese, embodying the holistic connection the brand will build between Chinese culture and its customers. The complementary YUAN logo was created with a single, majestic brushstroke, with the geometric shape alluding to a modern and abstract perspective on Chinese calligraphy. The mission of YUAN is to offer global citizens the wholesome opportunity to engage with Chinese culture and to sustainably bring Chinese design traditions into the future and to new generations. Team members: Ashley Glenda Teo, Jiabo Wu and Xin-yi Sum Professors: Dr Sojin Jung, Dr Chris Lo, Dr Christina Wong, Dr Carrie Wong, Ms Paulene Hsia Sponsor: Li & Fung