2017 SCAD Hong Kong Fashion Showcase

The rise of the Asian fashion market means up-and-coming designers no longer exclusively eye New York or Paris as launching pads for their careers. The industry no longer expects the next generation will hail from one of the traditional fashion capitals. With its proximity to the Chinese market, Hong Kong is a showcase for major brands such as Gucci, Dolce & Gabbana, Louis Vuitton and Prada, all of which need new talent to thrive and evolve. Hong Kong’s Henry Lau and his brand, SpyHenryLau, are a prime example of this shift. Along with Lau, executives from giants like Polo Ralph Lauren, DKNY and Shanghai Tang attended Savannah College of Art and Design’s Hong Kong fashion showcase to see what students there have in store for the industry. Learn more about the fashion program at scad.edu/fashion. Featured music: "Simplicity" by Bradford Nyght