Made By Mitchell SCAMS Fan? + e.l.f BETRAYS image with Matt Rife Collab! | Makeup News

This week’s What’s Up in Makeup is packed with beauty industry news and drama you don’t want to miss. We’re diving into e.l.f. Cosmetics’ controversial collaboration with comedian Matt Rife, the fan backlash, and why the brand isn’t backing down. We’ll also cover Made by Mitchell’s major contest scandal, and Anastasia Beverly Hills’ financial struggles after missing a huge loan payment. Plus, we’ll remember Sharon Chuter, the visionary founder of Uoma Beauty, after her tragic passing, look at Revolution Beauty bringing back its controversial founders and the end of Ulta’s shop-in-shop partnership with Target, why the experiment failed, and what it means for beauty retail going forward. Full versions of the videos uploaded by Mitchell and Malachi: https://youtu.be/J-8dJhTLklQ If you'd like a more detailed recap of Malachi's first video you can find a good one here: https://www.tiktok.com/@newswithnat/video/7537684827093339414 *Time Stamps* 0:00 Intro 1:45 E.l.f betrays image with Matt Rife collab 18:26 Indie brand Scrandie Beauty isn't learning from their own and Youthforia's mistakes 28:06 The tragic passing of Uoma Beauty's Sharon Chuter 33:00 Made By Mitchell SCAMS Fan? 1:02:17 Revolution Beauty did WHAT? 1:05:23 All the drama with Target and Ulta Beauty 1:13:49 It's not looking good for Anastasia Beverly Hills 1:17:04 I wanted something for our light hearted story so... *Article Links* The controversy over comedian Matt Rife's Netflix stand-up special, explained - htt