Schön! presents | POAN's "the end"

With sounds of whip cracks and pistol-fire filling the air, POAN, the daring and dynamic brand helmed by Vivienne Westwood-alum Georg Weissacher, is transporting us to the Wild West to introduce its latest collection. Aptly titled "The End," POAN's newest is a true gold rush — a whole spate of old West-influenced wear with equal parts of frontier and punk. schonmagazine.com/poan-transports-us-to-the-wild-west-with-the-end/ creative direction. Georg Weissacher dop. Tom Turley photography. Lukas Jasiukowicz gaffer. Alex C sparks. Kai Blamey + Rob White edition. Jos Newbolt 1st direction assistant. Rita Waczkowska fashion. Evie Stothert make up. Quelle hair. Mark Hampton fashion assistants. Tyrrell Foreshaw + Harvey James villain. Leebo Freeman sheriff. Owen Hamse amazonian beauty. Lucette van Beek girlfriend. Paris Smith father. Aiden Brady sheriff’s helpers. Dimitrij Vysokolyan, Wynton Faure + Geoff Cooper production manager.Sophia Schröder production assistants. Pascal Wilke + Josh Amofah visual merchandising director. Fabio Delia sales assistants. Deneille Percival, Elena Sterjova + Lizy Köhnke host. Patrick Herrmann