How Movado Stays in Motion with Efraim and Margot Grinberg

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Efraim Grinberg, CEO of Movado Group, and Margot Grinberg, President of the Movado brand, for a thoughtful conversation about design heritage, modern consumer expectations, and the ongoing evolution of one of the most recognizable names in the watch industry. Together, they reflect on the enduring cultural impact of the Museum Dial and the Bauhaus principles that shaped it, while also exploring the importance of democratizing luxury and creating watches that connect emotionally with consumers. The discussion spans Movado’s deep archive of historic designs, the renewed excitement in the women’s watch category, the brand’s focus on quality, storytelling, and education, and the strategic balance between appealing to dedicated enthusiasts and a broader mainstream audience. From the rising demand for mechanical pieces in the Heritage collection to the momentum behind new lines such as the Imperiale and the 1917, Ariel, Efraim, and Margot examine how Movado continues to stay in motion while remaining true to the values that have guided the company for more than 140 years. Check out this week’s guest and episode sponsor - Movado Watches: - https://www.movado.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our lo