Gucci Ouverture Of Something That Never Ended: The Campaign

Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford. Music: ‘Lovin’ You’, Minnie Riperton Written by: Minnie Riperton, Richard Rudolph © Universal Music Publishing Ricordi Srl (P) Universal Music Italia Srl