Gucci Tiger: Celebrating the Year of the Tiger

The Gucci Tiger collection to celebrate the Year of the Tiger comes to life in a campaign imagined by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel. Art director: Christopher Simmonds.