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Fendi Selleria Savoir-Faire
DescriptionIn 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers. Nearly a century later, Fendi Factory artisans still perform Selleria entirely by haMore
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique on via del Plebiscito in Rome. It was there that #FendiSelleria stitching was born – taught to the couple by the Eternal City's master saddlers.
Nearly a century later, Fendi Factory artisans still perform Selleria entirely by hand, this season tracing the iconic silhouettes of the #FendiPeekaboo and the #FendiBaguette in a bold colour palette.
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