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TEARS

Sep 17, 2026 · 11.4K views

In this video

Format
Campaign
Category
Clothing
Materials & techniques
cotton

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DescriptionTEARS⁠ TEARS is composed around the smell of cotton, extracting the essence from rural Georgia just after the rain, when heat rises off the red clay and the cotton fields sit wet and green. ⁠ ⁠ Available Friday, September 18 at 11 AM EST online on DENIMTEARSDOTCOM⁠, in-store at African Diaspora Goods, 176 Spring St anMore
TEARS⁠ TEARS is composed around the smell of cotton, extracting the essence from rural Georgia just after the rain, when heat rises off the red clay and the cotton fields sit wet and green. ⁠ ⁠ Available Friday, September 18 at 11 AM EST online on DENIMTEARSDOTCOM⁠, in-store at African Diaspora Goods, 176 Spring St and our Atlanta residency in Lenox Square.⁠ Photographer/Director: @dexternavy Art Direction: Production company: @_92am_ @maeva_tenneroni @mathildecarlotti Director of photography: Andre Chemetoff Stylist: @ritazed Lead character: @reginaldhelmsjr & @p3ezy Soundtrack : Frank Ocean - Wither Local producer: @Jeff.squared Hand printing: @chriscookehandprints Photo retouch: Luke Bird Post house: Saint Louis @saintlouispostproduction Color Grade : @sylvain_canaux Sound Mix: @henrygilchrist

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