Cindy Crawford Talks Omega, Jean-Claude Biver, and A Platinum Piece-Unique | HODINKEE Radio

See the full episode here: https://www.hodinkee.com/articles/hodinkee-radio-episode-114-cindy-crawford As far as we can tell, Cindy Crawford was the very first modern watch brand ambassador. Sure, Rolex featured famous athletes and explorers in their advertisements, and occasionally a brand would land a product placement deal with a major Hollywood blockbuster. But when Crawford signed on with Omega in 1995, not only did she start a now-25-year relationship that would see her design watches, travel the globe speaking about them, and partner with Omega on philanthropic work – she also changed the watch industry forever.