Hiroshi Fujiwara of fragment design

The Business of HYPE is a new weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. BOH focuses on streetwear entrepreneurs and the business decisions, trials and tribulations that got them where they are today. How many people does it take to run a successful company? Well, according to fragment design founder Hiroshi Fujiwara, the answer is just three. But a dizzying network of friends and connections to myriad industries help, too. Hiroshi Fujiwara’s design empire is, in many ways, built on friendly conversations, often held at fine restaurants the world over. And what an empire it is: beyond fragment design, Fujiwara has collaborated with just about everyone from Sony to Louis Vuitton. In the inaugural episode of Business of HYPE, Hiroshi sat down with jeffstaple for his first-ever podcast interview to help explain how he made lightning strike twice. Listen to the episode in full above and keep up with everything HYPEBEAST Radio and subscribe on Apple Podcasts, Soundcloud, Spotify, Stitcher, Overcast or wherever else you enjoy your podcasts. https://hypebeast.com/radio https://podcasts.apple.com/us/podcast/business-of-hype/id1242776507 https://open.spotify.com/show/6wzn2tT5CeWyYpDU9O14bf https://anchor.fm/businessofhype This episode’s reference links: 02:28 Undercover 02:29 Louis Vuitton 02:50 Fragment Watchband 04:15 Headporter 04:16 GoodEnough 07:19 Park-ing Ginza 07:20 Pool Aoyama 07:45 Jun Japan Corporation 12:13 Balmuda 12:37 Bonjour Records