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STONER: Reimagined for the Rock

Jan 3, 2025 · 4.7K views

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Campaign
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Clothing
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climbing gear

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DescriptionFrom the Stonemasters of the 1970s to today, climbers have trusted Levi’s® as their armor for scaling walls and conquering crags. Now, through our Re‑Possessed™ program, we’re introducing the next chapter in this story. Shark’s Fin Arete in Bishop, California, sets the stage. Fingers trace sharp edges, feet find rhythMore
From the Stonemasters of the 1970s to today, climbers have trusted Levi’s® as their armor for scaling walls and conquering crags. Now, through our Re‑Possessed™ program, we’re introducing the next chapter in this story. Shark’s Fin Arete in Bishop, California, sets the stage. Fingers trace sharp edges, feet find rhythm against the granite—this high-desert classic tests balance, focus, and trust with every move. A proving ground for our latest climbing program, built to endure the sharp, the steep, and the unexpected.

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