How to style floral menswear for SS17 : an editorial

Set in a faded English greenhouse, this new shoot spotlights diverse textures, patterns and prints. There’s pastel hues, fine tailoring and chic menswear steez. See below for a video of the shoot, while you’re at it. Inspired by the wide minimal frames of influential photographers Henry Roy (think Moonlight) and Carlota Guerrero (loved by Solange) we create an indoor outdoor fashion story in fading English greenhouses. Using a jarring wardrobe of varied colours and mixed patterns, we propose Spring menswear of brave florals, dirty pastels, rash repeats and diverse textures. Just keep it clashing. Crew: Photography: Jethro Marshall Videographer: Boris Hallvig Styling: Jordan Dean Schneider Model: Carvell @ Models 1 Production: JJ Marshall & Associates Brands: A.P.C Stussy Our Legacy Casely-Hayford YMC Pringle Of Scotland Soulland Bass Weejuns Louis W x A.P.C Special Thanks to Goodhood FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67