Uppercut Deluxe Presents: DOOM & GROOM - Behind The Scenes

"DOOM is purely just a celebration of clowning around in the face of negativity" says Uppercut Deluxe founder, Steve Purcell. So how do you prepare a couple of surfer skegs for what lies ahead with a typical Uppercut campaign shoot? Tell ' em to strap in! Between driving a haunted hearse, having haircuts for the first time in months, donning copious amounts of makeup, then attempting to ride a board shaped to the specs of a coffin lid; larrikins Lachie Meakes + Gus O'Malley outline the hi-jinx involved during the two day shoot of our long-awaited yearly capsule campaign DOOM & GROOM.