The Rise of AI Agents: Who Speaks for Your Brand?​

From creative workflows to customer interaction, AI agents are rapidly becoming part of the fashion ecosystem. As Berlin designer Esther Perbandt unveils her own AI agent during Berlin Fashion Week, this conversation explores what happens when a brand begins to speak for itself. Bringing together perspectives from design and technology, it examines how brands can translate identity, creativity and expertise into intelligent systems designed for the next generation of commerce and communication. With Emma Feldner-Busztin (Material Talk), Esther Perbandt (Designer) and Lucca Elwood (Jenna AI)