Olivier Cresp on AKRO: How a Master Perfumer Built His Brand

Olivier Cresp on AKRO: How a Master Perfumer Built His Brand ➡️ Buy NEW ScentClub Kit #20: https://theperfumeguy.net/ScentClub/Kit20 ➡️ Buy ScentClub Kit #19: https://theperfumeguy.net/products/scentclub-kit-019 FOLLOW ME ⬇️⬇️⬇️ 🔴 Follow Me on Instagram, Facebook + TikTok @ThePerfumeGuy @ThePerfumeGuyShorts @scentfestsf 📌Send me questions to LFSGQUESTIONS@GMAIL.COM 📌 I finally sat down with legendary perfumer Olivier Cresp at TFWA in Cannes! We talked about creating Angel, Light Blue, and Devotion, his work on Black Opium, and of course his brand AKRO. There are some fascinating stories here, especially about working with fashion designer Thierry Mugler on Angel and how the discontinued Cacharel Gloria inspired AKRO Glow. What’s your favorite Olivier Cresp fragrance? 0:00 INTRO 0:32 Childhood Memories & Growing Up in Grasse 1:58 Becoming a Perfumer & Staying Inspired 4:25 Firmenich & Becoming a Master Perfumer 6:04 Starting AKRO With His Daughter Anaïs 9:04 How AKRO Fragrances Begin 10:07 AKRO Smoke: Ingredients, Inspiration & Layering 14:04 Angel, Bake & the Evolution of Gourmand Perfumes 17:59 Choosing New AKRO Fragrances & Future Launches 19:28 Creating Mugler Angel With Thierry Mugler 24:04 Creating Dolce & Gabbana Light Blue 26:25 Dolce & Gabbana Devotion & Its Panettone Inspiration 28:05 Working on YSL Black Opium 29:13 Cacharel Gloria & Its Connection to AKRO Glow 30:49 AKRO’s New Bottles & Packaging 33:06 How Olivier Knows a Perfume Is Finished 34:27 Creativity