Unboxing Creativity: an Insight into new generation's creativity at ITS 2019

At ITS we perpetually work to analyze, catalog and preserve all the portfolios we receive each year from hundreds of fashion designers. The portfolios are central to the history of ITS and they go from wildly artistic to pragmatically technical. Looking at a portfolio is like stepping into someone’s soul and that deserves profound respect. Each one describes the struggle to translate thoughts and emotions into something tangible, using images - or any other tool (a poem, a story, a book...) that inspired the concept - samples of fabrics and materials, sketches, and technical drawings. For 20 years, thousands of young talents from all over the world have been sharing their creativity with us. Since the very beginning, we have always been completely aware of the profound meaning of what we were receiving. We were not just dealing with projects, but with hundreds of different creative languages. We were holding seeds in our hands. Seeds of pure creativity, deserving a place to bloom and then to be called home. The Archive is an open laboratory on the future of creativity, allowing a conversation between design, industry, and innovation. From this idea it has grown, after 20 years, into a fully blown tree, constantly branching out to describe the infinite expressions of creativity. Our collection boasts to this date 18,000 portfolios, over 240 outfits, 125 accessories, 86 jewellery pieces and more than 700 digital photography projects, from 80 different countries.