@HUDSONJEANS #LETYOURSELFGO Interview: Georgia & James Jagger

Coming off their 10th Anniversary in 2012, HUDSON enters the next decade with an inaugural 2013 campaign in the spirit of their mantra "LET YOURSELF GO" enabling their community to live in the shared moment and inviting them one step closer to the world of HUDSON Jeans. Explore the #SS13 #InstaCampaign. HUDSON SS13 campaign will center around two days in the life of @GeorgiaMayJagger around her hometown of London where she will be interacting with her brother, @JamesJagger, her boyfriend @JoshMclellanUK and other band mates in James' band @Turbogeist, as well as some of her close friends as they shoot at some of her favorite and iconic locations throughout London. We captured the essence of the location, environment, and vibe via the INSTAGRAM fueled layouts enabling the set of the shoot so that the viewer of the campaign can see what we see... Live in the shared moment and what #LETYOURSELFGO looks like to us. Director : Andy Hui Music : Get it wrong, Disco Mojo Club