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SOMETHING IS GROWING - NEW REAL BETIS ECO KIT ♻
DescriptionKAPPA® AND REAL BETIS BALOMPIE PLANT A TREE IN THE VILLAMARÍN TO PRESENT THE MOST SUSTAINABLE KIT. The sports brand, Kappa, and the Real Betis Balompié Football Club have decided to plant a full-grown tree in the centre of the Benito Villamarín stadium to present the new Real Betis kit. This kit is the protagonist of More
KAPPA® AND REAL BETIS BALOMPIE PLANT A TREE IN THE VILLAMARÍN TO PRESENT THE MOST SUSTAINABLE KIT.
The sports brand, Kappa, and the Real Betis Balompié Football Club have decided to plant a full-grown tree in the centre of the Benito Villamarín stadium to present the new Real Betis kit. This kit is the protagonist of a campaign that combines fashion, respect for the environment and football.
In the campaign video it can be seen how a colossal tree has sprouted from the centre of the greenish-white stadium, filling the Benito Villamarín with its energy and light and further matching the details of the shirt.
This new Real Betis Balompié shirt is made from ecological and recycled textiles.
The kit has been made in an ethical way following the team’s ecological commitment. Thus, the manufacturing process has been managed to entail the minimum energy and water consumption, inasmuch as the choice of ecological cultivation cotton has devoided the process of toxic chemicals. Finally, locally manufactured fabric has been used to reduce transportation emissions, and 60 plastic bottles have been recycled for every kilogram of yarn.
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