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BEAR Marievic collaboration with Alaia

Feb 17, 2022 · 54 views

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Campaign
Houses
Alaïa

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DescriptionA proposal by Alaia that took the artist MarieVic to a frozen lake in northern USA to encounter a bear which she felt represented the DNA of the brand. The bear has a sweet tooth and was extremely calm and seemed happy to be a part of the project.More
A proposal by Alaia that took the artist MarieVic to a frozen lake in northern USA to encounter a bear which she felt represented the DNA of the brand. The bear has a sweet tooth and was extremely calm and seemed happy to be a part of the project.

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