The Best Men's Watches Nobody Knows About; The Best Luxury Watch Brands and Models

Tim Mosso's "Watches Tonight" isn't shy about explaining the world of luxury watches. This evening's episode focuses on Rolex watches and ways that Rolex breaks away from the conventions of the watch industry. From the way Rolex fashions men's watches to its attitudes toward branding and promotion, the most famous brand in luxury watches lives by a code of its own design. Whether you're a committed Rolex collector or a "never-Rolex" contrarian, tonight's show helps to lift the veil on norms at the watch industry hegemon from Geneva. Rolex doesn't play games with novel materials or cases. Whereas other watchmakers and brands use forged carbon fiber, titanium, ceramic, and even sapphire to build watch case and bracelets, Rolex sticks to steel and precious metal. Aside from ceramic bezel inserts and the titanium caseback of the Deepsea Sea Dweller, Rolex is traditional to a fault. While the senior brand in the Rolex-Tudor empire hews to tradition, Tudor Watch experiments with Black Bay 58 cases in sterling silver 925, the 43mm Black Bay bronze, and ceramic Black Bay 41mm divers. Tudor acts as the more audacious and experimental brand while Rolex sticks to design evolution. While the watch industry loves limited editions, Rolex rarely indulges. The first 100 Rolex Datejust models in 1945, the 1,000-piece 1964 Rolex King Midas, and the 1,000-piece Rolex 5100 beta 21 quartz of 1971 are believed to be the only limited edition Rolex watches offered to the public. Other watch brand