Verb + Sephora

VERB PRODUCTS LAUNCH IN SEPHORA Overnight brand recognition boost for salon partners Austin, TX (verbproducts.com) Verb Products, today announced that its whole line of accessible, high-quality products is launching in Sephora stores nationwide. Born in a salon in Austin, Texas, Verb was founded on a simple idea: Let’s make hair products that are good for you, effective and accessible – but don’t break the bank. Verb is for the girl or guy looking to trade up from drugstore haircare. Everything is paraben-, sulfate- and gluten-free. Packaging is written in plain English. Simplest of all, every product is priced for regular people at $14. Verb is currently available in professional salons in North America. Sephora is the brand’s only retail partner. “As a salon owner, I want our retail shelf to resonate with clients, without being diluted in the mass market” said Michael Portman, Verb co-founder. “This Sephora partnership gives Verb a unique opportunity to connect with clients outside the salon at a place known for being selective in carrying only the best in beauty, backed by renowned customer service and knowledge.” In the team’s experience, Verb sells itself best when in action at the salon, recommended by a trusted stylist – a no-brainer at $14. But it takes real world validation to believe that Verb does what it says. “It’s hard to say no to a value like Verb,” Portman continues. “With Sephora, a lot more people are going to know about it, benefitting salon partners