Fine Mycelium™ Takes NYC | An Interactive Exhibit by MycoWorks

A NEW ERA OF MATERIALS. Welcome to the world’s first made-to-order, natural material that offers the quality and performance of the finest animal leathers, with lower environmental impact and an unprecedented freedom to customize. MycoWorks is unleashing the power of Fine Mycelium™ to Grow the Future of Materials. We first shared Reishi™ with the world in early 2020, giving a select group of people the chance to touch our material for the very first time. During New York Fashion Week, we hosted about 100 attendees at a private, 450-square-foot showroom in Soho, presenting a dozen sheets of Reishi™ to a small, curated set of brand partners, investors, and media outlets. Today, our sights are set much higher. At Lavan541’s 3500-square-foot event space, we welcomed over 500 attendees over three days to a completely immersive event, where guests had first-hand access to 105 sheets of Reishi™ across four rooms. Led by MycoWorks VP of Communications Sheila Bryson and VP of Brand and Marketing Xavier Gallego, with the immense creative and production expertise of Gradient, and with BPCM leading a top tier press agenda, we shared a far more expansive experience of MycoWorks: not only Reishi™ our material, but also the potential of Fine Mycelium™, the technology behind Reishi™. We wanted to make visible the invisible. Video by Spreadhouse Creative Direction by Xevi Gallego, MycoWorks VP of Brand Marketing Art Direction by Cheryln Quan Read, MycoWorks Creative Director Story by C