Ermanno Scervino Spring-Summer 2026 ADV Campaign

The presence of top model Irina Shayk introduces a further layer of meaning. Her poised bearing, direct gaze and measured gestures evoke a self-aware femininity that emerges as much from attitude as from the body itself. An intimate, lived-in world surfaces in the colour images of the Spring/Summer 2026 campaign, where denim is no longer a fabric but a design language: an indigo print applied to different materials, reproducing its grain. This choice amplifies the three-dimensional effect of canvas while preserving its traces of wear - patina, softness, memory - transferring them onto transparent and precious surfaces. In the black-and-white images, masculine elements worn by Irina introduce a sense of disciplined ease: the suit paired with a tie, precise tailoring, and men’s pyjama reinterpreted with rigor yet imbued with natural fluidity. Ermanno Scervino’s Spring/Summer 2026 collection envisions a plurality of feminine figures - mobile, luminous, and expressive of multiple states of mind. Fabric surfaces are emptied and layered, moving through transparencies, inlays, and geometric patterns inspired by sunlit architecture and ceramic tiles. A measured balance between craftsmanship, experimentation, and a lived-in idea of elegance unfolds, narrating a vision of feminine beauty exalted through the creations of the Tuscan Maison. Talent: Irina Shayk Ph: Mikael Jansson Stylist: Anastasia Barbieri Mua: Karin Westerlund Hair: James Pecis