GUESS x FIDM: Design Challenge 2010

GUESS, the lifestyle brand famous for its trendsetting styles and unforgettable campaigns, and FIDM / Fashion Institute of Design & Merchandising, are thrilled to announce the GUESS Design Challenge launching during the Annual FIDM Debut Fashion Show to benefit the FIDM Scholarship Foundation. Every year, ten top students are selected for an advanced third year fashion design program, to present their first-ever fashion collections, each consisting of ten to twelve looks. An audience, of over 10,000 people, sees the FIDM Debut Show. This annual event is being held at the Barker Hangar, in Santa Monica, California in March, 2010. The partnership between GUESS and FIDM adds an exciting real world experience to each designers education. In addition, to creating their individual collections, each of the Advanced Fashion Design students will also design and present one GUESS look to the executives at GUESS, Inc. As in true GUESS form, the look will be denim focused, using washes previously chosen by the GUESS? Inc. design team and FIDM designers, ranging from clean to medium and vintage washes. Mary Stephens, FIDM Director of Fashion Design relates: This wonderful design challenge typifies the commitment of GUESS?, Inc. to create opportunities for young people. Our organizations, GUESS? Inc. and FIDM, have deep roots of parallel growth, both having been founded in Los Angeles. We enjoy a vibrant relationship that supports young people and changes lives. Were so fortunate t