How The Air Jordan 1 Became A $ Billion Dollar Business (Feat. Garren Strong)

Oregon Ducks Football Alumnus and Jordan Brand Product Marketing legend turned University Professor, Garren Strong, sits down with Marco Negrete to discuss the evolution of the Air Jordan 1 and how it became a billion dollar business! Garren reflected on the strategy and stories behind some of the most coveted colorways, which became new classics. If you want to learn more about the SoleSavy Community and become a member make sure to check out https://solesavy.com/join/ for more information.