Ami de Cœur Campaign by Jean-Paul Goude

10 years after the house's foundation, AMI collaborates with renowned photographer Jean-Paul Goude to create the first Ami de Coeur campaign. Alexandre Mattiussi, who has a genuine love for the work of Jean-Paul Goude, has given him total creative freedom. The mood is playful and delicate. The photographer imprints AMI’s world into his unique imagery; it is a celebration of a French way of life and sense of aesthetics, a declaration of love to AMI’s hometown of Paris. Soundtrack: La Vie En Rose By Edith Piaf, cover by Mario Batkovic