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Why The World's Greediest Brand Is Finally Failing
DescriptionHow do you keep selling a five-dollar dress when governments finally make you pay the real cost of a five-dollar dress? For years, SHEIN looked untouchable. It made traditional fashion brands look slow, overpriced, and almost irrelevant. Thousands of new styles appeared on the app every single day. Dresses cost less tMore
How do you keep selling a five-dollar dress when governments finally make you pay the real cost of a five-dollar dress?
For years, SHEIN looked untouchable. It made traditional fashion brands look slow, overpriced, and almost irrelevant. Thousands of new styles appeared on the app every single day. Dresses cost less than a coffee. And that formula turned the company into a private business once valued at nearly one hundred billion dollars.
But then the numbers started to change. Growth slowed. Its biggest market began slipping away. Governments in America and Europe started closing the loopholes that helped make those prices possible. And the company once valued at $98.2 billion is now worth only a fraction of that as it heads to the public market.
So did SHEIN finally run out of customers, or did the world simply stop letting it play by its own rules?
Why The World's Greediest Brand Is Finally Failing
The Rise and Downfall of Shein
#fashion #shein #fashionhistory #luxury
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