My Watch Story: How I Sold My Rolex GMT to Start My Business and Got it Back by Adam Schoenberg

“My Watch Story" is a video series starring HODINKEE readers and their most prized watches. For more stories from other collectors and to learn how to submit your own go to: https://www.hodinkee.com/articles/my-watch-story-september-23 New York City resident Adam Schoenberg always had a love for the Rolex GMT-Master Reference 1675. In 2010, before starting the brand Hook & Albert, he had to sell his beloved watch to fund his business. It wasn't until years later, inside a J. Crew shop, that Adam encountered his very watch again in one of the displays. Before eventually landing on his wrist once again, the story takes another interesting turn – but we'll leave it to Adam to tell you the rest of it.