How to successfully develop watch brands

Speaker: Georges Kern (CEO, Breitling) Presenter: Gisbert Brunner (Co-Founder and Co-Owner, Uhrenkosmos) Key topics covered: - The shift from executive to entrepreneur – Georges Kern shared his personal transition from leading Richemont to investing in and leading Breitling, highlighting the increased risk-taking and agility that comes with entrepreneurship. - Breitling’s turnaround strategy – Kern detailed the brand’s journey from a niche player to a diversified generalist brand, leveraging its deep historical archive to relaunch iconic collections like Premier, Top Time, and SuperOcean. - Employee investment program – Breitling’s unique model where over 240 employees hold shares in the company, fostering a sense of ownership and responsibility. - Heritage and storytelling – The importance of showcasing Breitling’s rich history to shift public perception and build authenticity, supported by projects like the Breitling museum. - Product portfolio evolution – Breitling’s success in balancing heritage models like the Navitimer with contemporary collections such as the Chronomat, appealing to both traditional collectors and new audiences. - Women’s segment growth – How design decisions, such as reviving the signature Rouleaux bracelet, helped Breitling capture a larger female audience. - Collaboration with historians and collectors – Working closely with figures like Fred Mandelbaum and Gregory Breitling to preserve historical accuracy and enrich product storytelling. - Brand i