SAFW AW22 COLLECTIONS | THE BAM COLLECTIVE

A South African womenswear brand, The BAM Collective is deeply rooted in an appreciation for the country’s unique spirit. Jacques Bam completed both his Bachelor and Honours degrees cum laude at LISOF Fashion Design School in Johannesburg, with his graduate collection earning him a place among the finalists for best graduate collection and inclusion in the school’s Design Indaba simulcast in 2018. Specialising in taking an alternative, spirited approached to luxury fashion, the brand approaches each season with a new philosophy to express its concept of an optimistic South Africa. In 2018 he also won the SAFW Student Design Competition and collaborated on a limited-edition capsule range, entitled BAM x MRP, with retail chain Mr Price, which launched in-store nationally in April 2019. Jacques’s ‘Pluralism’ Collection earned him a finalist place in the 2019 SA Fashion Week New Talent Search. Video by Competent Artistes