JIL SANDER - OLFACTORY SERIES 1

Jil Sander announces today the launch of its ultra-premium fragrance collection, a first olfactory series of six unisex scents, created in partnership with beauty leader Coty. The development of the fragrance line demonstrates the brand’s expansion across a lifestyle offering, reaching new audiences and creating opportunities in strong beauty markets, including the GCC where Jil Sander is opening in Dubai later next month. Conceived to capture Jil Sander’s excellence in craft and modernity in luxury, both the scent collection and unique bottle design fully represent the brand’s signature DNA. This product extension signifies another milestone in Jil Sander’s growth trajectory, following the introduction of fine jewelry last month. With the new fragrance collection, Jil Sander – the pinnacle of luxury in OTB Group’s portfolio of brands – marks a new chapter fueling opportunity for additional new categories in the future. The first Jil Sander fragrance collection fuses botany and technology in six minimalist, unisex formulas in which the olfactory marks of aldehydes cut across key natural ingredients, giving every fragrance unique shapes and volumes. Discover more at www.jilsander.com #JILSANDERFRAGRANCES #JILSANDERBYLUCIEANDLUKEMEIER #OLFACTORYSERIES1