Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear

In this episode of the Menswear Style Podcast, we speak with Mathias Jensen, Creative Director at Les Deux (https://lesdeux.co.uk/) , the Danish menswear brand that has built its identity around the meeting point between Scandinavian minimalism, nostalgic streetwear and classic preppy style. Founded in Copenhagen in 2011, Les Deux was born from the unlikely friendship of two founders from dramatically different backgrounds — one from a privileged Danish upbringing and the other a refugee from Congo with French roots. That contrast became the foundation for the brand itself: “Les Deux” meaning “the two”, representing duality, different perspectives and the idea that very different people can share the same ambition. Mathias, who joined the company in 2012, has been closely involved in its evolution ever since. He explains how that original idea of duality continues to influence everything from the clothes and imagery to the way Les Deux thinks about community, creativity and storytelling. We take a deep dive into the brand’s visual identity and the huge amount of work that goes into creating its campaigns and digital presence. With photography, video, graphic design, e-commerce and visual merchandising largely handled in-house, Mathias reveals how Les Deux builds immersive worlds around its collections rather than simply displaying products. That approach is particularly evident in the brand’s latest “The Neighborhood” collection, inspired by New York City. Mathias exp