「Fashion Marketing 要讀嘅咩?唔係即係 Sales 咩?」Why you need to study fashion marketing!

ITC 學生Zoe喜歡逛街，亦經常留意大品牌的市場推廣活動。入讀 ITC後，開始對 #視覺營銷 產生濃厚的興趣，發現要設計一個「吸晴」的櫥窗絕非簡單。 ITC student Zoe loves shopping. She is also interested in marketing campaigns launched by super brands. After admitted to ITC, #VisualMerchandising becomes her favourite subject. She found that designing an eye-catching window display is not as easy as she thinks.