PHILIPP PLEIN Spring/Summer 2017 CAMPAIGN #ALICEINGHETTOLAND

Lugano, 5 December 2016. The night before the show. A fantasy-inspired set features a giant garden gnome watching over a kaleidoscopic neighborhood. A playground for the Bermuda-wearing college boy and the powerful female figure in gladiator boots, seemingly in charge. She is the star and she owns it: decked-out in jacquard suits, denim, and gold chains, she and her Amazon ponytail reign supreme. It’s nighttime and we can feel the heat under the neon lights of the carousel-town. Starring Fergie, the ultimate hip hop honey vixen, and good boy with an edge model Matthew Terry, the Spring/Summer 2017 campaign features two characters left to play alone in blown-up scenery against a pitch-black background. The town is empty, time to cash in on the fun. A playful malice takes over the poser-characters aware of their being involved in a staged performance featuring over-the-top styles and accessories. The cold filter and blue undertones take the sweetness out of the giant-size gelato cone and the candy-houses with a good-family-home fence, a nod to 80s disco. It’s time to play games and they have all the props they need: a bike, a 50s vintage car, candy, garden trolls, and, why not: a ride on the carousel. Iconic imagemaker Steven Klein once again collaborates with Philipp Plein on another new project. A memory-shoot of the final Milan show set before the designer moves his extravaganza to New York. The images clearly state the brand’s style philosophy and the clothes o