The Rise and Fall of Sean John by Puff Daddy (aka P. Diddy)

Sean Combs (aka Puff Daddy, Puffy, P. Diddy and Diddy) grew Sean John to massive success in the late 1990s and early 2000s, however, due to some overly ambitious expansion plans, they just never were able to recuperate the money spent. They seemed to believe that the hype train around the brand would never die and the sales would continue on as they did in the height, however, as interest began to wane, the brand failed to get consumers back causing the brand, with its flanderised design, to become less and less interesting. They were fortunate in their sale and repurchase, but with all the recent revelations around the founder, there is simply no way the company will ever recover Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used: Affuso & Scott (2023) Sartorial Fandom: https://amzn.to/48aBILw Godin (2008) Tribes