#UFW X #LFW SS24: KSENIASCHNAIDER

On September 19, 2023, Ukrainian fashion brand KSENIASCHNAIDER introduced Spring Summer 2024 collection at London Fashion Week within Ukrainian Fashion Week International Season SS24 which is taking place out of Ukraine due to the full-scale Russian war. The show of Ukrainian designers at London Fashion Week was supported by the USAID Competitive Economy Program in Ukraine. KSENIASCHNAIDER SS24 collection explores contrasting elements and combinations, such as past and present, traditional origin and new technologies, using new materials and redefining classic brand models. SS24 about absolute novelty through reflection of past experience. Combination of experiments and playfulness resulted in new AI-generated denim silhouettes, the Cossack jeans as a tribute to Ukrainian traditional costume and knitted skirts and blazers handcrafted by hand yarn denim in traditional rug technique and denim sleepwear. All apparel are proudly made in Ukraine. And besides, at London Fashion week KSENIASCHNAIDER will launch the second drop of adidas Originals x KSENIASCHNAIDER collaboration.