Red 0: The Color of Cruelty-Free | Hourglass Cosmetics

In 2021, we set out to create a new red. A better red. ​ ​ Named “Best Invention” by Time magazine and dubbed “Truly revolutionary” by Forbes, Red 0 is our vegan replacement for carmine, a widely used pigment produced from crushed female insects.​ ​ It took 3 years to develop, 175 color experiments, 36 pigment combinations, and 19 full formulations before arriving at the perfect shade. ​ ​ Now, we’re introducing our most wearable red yet: Phantom Volumizing Glossy Balm in Red 0. ​ ​ Available at hourglasscosmetics.com and Sephora online. Available 1/10 in stores.