The Women Shaping Hyderabad Couture | Fashionably Pernia S6E1

Season 6 Episode 1 What does it mean to build a distinctive voice in Indian couture while staying rooted in the city that shaped you? In this episode of the Fashionably Pernia Podcast, we bring together Anushree Reddy and Jayanti Reddy, two Hyderabad-based designers with distinct labels, aesthetics and creative journeys, united by their connection to the city and its rich cultural heritage. From their approaches to fashion shows and the changing economics of the fashion industry to dressing different generations of women, the conversation explores what it takes to build and sustain a designer label in India's evolving luxury fashion landscape. Anushree Reddy and Jayanti Reddy share their perspectives on the role of fashion shows today, the balance between design and décor, and how shopping habits are changing across Delhi, Mumbai and Hyderabad. They also discuss the differences between online and offline shopping, the value of personal client appointments, and the importance of creating meaningful relationships with customers. The conversation also touches on Anushree Reddy's journey as a designer, Jayanti Reddy's association with Bvlgari, the realities of investing in fashion shows, and the opportunities and challenges involved in expanding a fashion business. From international business education to the evolution of Indian luxury, the episode offers an inside look at the decisions and influences shaping contemporary couture. At its heart, this is a celebration of Hyde