Carhartt WIP Spring/Summer 2026 Campaign by Hugo Campan

Emerging from the depths of winter, the Spring/Summer 2026 campaign breaks through the binds of the past, as a new season comes into focus. Shot by Hugo Campan, the campaign explores the initial disorientation of change: strained pupils encountering the day's first light; the halting pulse of a guitar that builds into a reverberating drone; fragments of new encounters that fade into hazy memories, yet linger in feeling. The campaign film follows a group of restless figures from night to day, balancing moments of tension and release; contemplation and melancholy with a renewed sense of energy. This necessary friction sets the pace for what’s ahead: pushing things forward, transforming the languor of winter into something more solid, tangible. Something alive with movement. The accompanying stills, which bear a textural quality, create an atmospheric play of light and shadow that reflects the transition of the seasons. A sense of tactility is present throughout, felt in the weight of what’s worn, the intimacy of an embrace, and the lingering after-image of a body in motion. The Spring/Summer 2026 collection is available now at select global retailers and Carhartt WIP stores, as well as at carhartt-wip.com and on the Carhartt WIP App. Credits: Art Director: Tim Kottmann Director: Hugo Campan DOP: Martin Josserand & Mathias Gontard 1st Light Assistants: Pete Hawk & Armand Belloin Styling: Hamish Wirgman Styling Assistant: Ailsa Chaplin Hair: Gabriel de Fries Make Up: Louisa